Depth StudioHow to Make an AI Commercial: Step-by-Step Guide
Updated: July 23, 2026 · Depth Studio
AI turns the slowest part of commercial production — pre-production: script, storyboard, character design and first frames — from weeks into hours. Below are the seven steps to produce a commercial with AI from start to finish.
The 7 steps to make an AI commercial
Brief and concept
Clarify the brand goal, the core message, the target audience and the tone. Depth Studio analyses your brief and builds the production skeleton automatically.
Script and shot plan
A script is drawn from the brief; scenes and shots are created, each with a camera angle, movement and duration — so the film has structure before production starts.
Character and location consistency
A separate reference record is created for every character and location. Approved faces, wardrobe and locations are reused across every shot — the most critical point in AI production: consistency.
AI storyboard and starting frames
AI produces the storyboard structure and the starting frames for each shot. These are not the final result — they are a strong production starting point your team develops.
Turn frames into video
Frames you generate or upload are animated with the different video models on the platform. The resulting videos are stored under the relevant shot.
Team review and client approval
The team comments, generates alternatives and updates status. A separate review session is opened for the client: they only see the shared content, comment and approve — without reaching the internal workspace.
Final delivery
Approved shots are assembled and the final commercial is delivered. The whole project can be archived in one flow.
What determines quality in an AI commercial?
- Consistency: Keeping characters and locations identical across shots. Reference records make this possible.
- A clear brief: The clearer the message and tone, the more accurate the AI output.
- Model choice: Picking the right model, resolution and length for image and video.
- Human review: Creative decisions and final polish stay with the team — AI accelerates, the team decides.
Frequently asked questions
How long does it take to make an AI commercial?
Pre-production that used to take weeks drops to hours. Depth Studio analyses the brief and prepares scenes, shots, storyboards and starting frames automatically.
Does AI replace the creative team?
No. AI sets up the first structure quickly and keeps the team organised. Quality, creative decisions and final choices stay with your team.
Do characters stay consistent across shots?
Yes. Reference records reuse approved faces and wardrobe in later shots to keep everything consistent.
Can I use my own product images?
Yes. Product shots, brand references and existing videos can be added and used as references in new generations.
Produce your commercial from idea to final, all in one place
Depth Studio brings script, AI image and video generation, team management and client approval into a single workspace. Early access is opening in limited batches.
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